Damion Lupo, and the Antidote to the Accumulation Nation

Didn't See It Coming usually explores brands that learn from the past, look to the future, and profit because of it today. But every once in a while, you meet someone who has such a terrific story, you have to bend the rules a bit. 

Not that Damion Lupo doesn't have an awesome personal brand. It's just that, well, in his case, defining him as a brand seems to miss the point.

Damion has learned from an often tumultuous life how to let definitions like 'brand' fall away as he seeks to help people overcome their addiction to accumulation. Ironically, by doing so, he often empowers them to succeed beyond their expectations. 

Check out our conversation on aikido, Bali, skateboarding, doing what you want, real estate, retiring with millions, and how to get past yourself...enjoy!

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on Facebook, Twitter, and LinkedIn, and sign up to his monthly newsletter.  

Want to try building your own powerful brand to create an unfair business advantage? Try out Marc’s Brand DIY Course – available now.