Halloween, Fear, and Brand Thinking

I love pulling together tangents that don't obviously belong together. That's why, in honour of Halloween (yesterday) I did a bit of research into the correlation between fear and brand thinking. 

Crazy? Actually, I was surprised by how MUCH correlation there was. 

If you want the whole story, check out this interview. I spent an hour on the air with CFAX's Mark Brennae, going through everything from the Marquis de Sade and the 1755 Lisbon Earthquake to why people reach for a Coke in a slasher movie. 

Fascinating stuff! Enjoy...

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And don't forget to download my new, free e-book Stop Busting Your Brand!