How to build a values based brand that lets you sleep at night

I've known Len Laycock for years. His stunning home furnishings design / retail brand Upholstery Arts was a beacon on the Vancouver scene - not least of which for its impeccable sustainability cred. 

Fast forward a few years, and Len is launching another green brand. Horizontal.eco is a stunning bed that features innovation, striking design, and sustainability built in. 

What's the secret to launching a values-based brand? That's what we talked about on the show, dipping into anecdotes from Len's career as Director of Marketing at IKEA, his 17-year experience building Upholstery Arts, and his new venture Horizontal. 

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Building your own brand? Start with my book BrandDIY, and my BrandDIY facebook group.

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