The branding of marijuana

I just finished my second stint consulting for a marijuana company. As luck would have it, this coincided with my regular slot chatting with Mark Brennae of CFAX radio. 

So Mark and I had a great conversation on the dilemmas - and opportunities - in store for marijuana companies trying to set themselves apart, and lock in loyal consumers.

If you enjoy this podcast, make sure you subscribe to my newsletter to get my Insights straight to your inbox.