The fall of Sears (a brand story)

Today, Sears filed for Chapter 11. 

It's the end of a powerful story in retail, innovation, and brand building. 

It's also a story about the evolution of brands, and how brands lose their way. 

To talk about the demise of Sears, creative destruction, and the brand heir to the Sears throne, I went on the air with CFAX's Mark Brennae. Enjoy the conversation! 

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