What happens when iconic founders leave the brand?

April 2, 2018

One of my all-time favorite shoe designers, John Fluevog, is rumoured to be leaving the company he founded and built over the past 40 years. 

When ANY founder leaves, it can be bumpy for the brand. But when that someone is Fluevog, whose design ethos defined the company, the brand can be in for a VERY rough ride in uncharted waters. 

So how does a brand survive the departure (or death) of an iconic founder? I thought it would make for a great conversation. So I went on the air and chatted with CFAX radio's Mark Brennae about it. 

Hope you enjoy the interview!

If you like this podcast, don't forget to subscribe to hear all my latest episodes. And while you're at it, make sure you subscribe to my newsletter to get my Insights straight to your inbox. Finally, please leave a positive comment in iTunes. It means the world to me. 

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The curious case of the creative person

February 28, 2018

I've known Heidi Ehlers for many years. She started as an advertising copywriter, became a recruiter for creative talent and (after a few more career iterations) has found an in-demand calling as the career coach for the creative class

What fascinates me about Heidi (and provides rich material for our regular catch-up calls) is the psychology of creative professionals. They preach bold innovation, but often find it hard to embrace uncertainties and risk. They talk brand brand brand, but have a difficult time building their own brand. The contradictions are legion. 

I finally decided to hit 'record' the last time we spoke. I'm sure you'll find the conversation entertaining, and a revealing glimmer into the quirky soul of the creative type. 

If you enjoy this podcast, don't forget to subscribe to hear all my latest episodes. And while you're at it, make sure you subscribe to my newsletter to get my Insights straight to your inbox. 

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The branding of marijuana

February 20, 2018

I just finished my second stint consulting for a marijuana company. As luck would have it, this coincided with my regular slot chatting with Mark Brennae of CFAX radio. 

So Mark and I had a great conversation on the dilemmas - and opportunities - in store for marijuana companies trying to set themselves apart, and lock in loyal consumers.

If you enjoy this podcast, make sure you subscribe to my newsletter to get my Insights straight to your inbox. 

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The SpeechDIY Files: Creating a Breakthrough Course

January 4, 2018

A few weeks ago, I had the good fortune to cross paths with ConveYour co-founder Isaac Tolpin. Isaac and his partner had invented a solution to a very big, frustrating pain point for me - how to create a better online course? A course that people actually cared about, and would finish? (Remember, even Ivy League online courses have a drop out rate of about 90%!)

Isaac and I did a podcast together. I was so taken by the conversation that I dropped my current online course platform, and started building my new SpeechDIY course on ConveYour.

Fast forward to today. I've actually gotten my hands dirty building the SpeechDIY online course. And I definitely have some insights to share with Isaac and my listeners.

That's why I convinced Isaac to come aboard for a series of 'check-in' podcasts where we could talk about what I'd done with my course, and more important what I could do better

Hope you enjoy this first update!

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

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Online education: killer brand building tool.

December 18, 2017

I have a confession to make. For the better part of a year, I've been struggling to translate my brand knowledge into meaningful online education.

I know, I know, I've helped other people create great online learning brands  (my latest project - Family Sparks). I have my courses structured and scripted - BrandDIY, SpeechDIY, PitchDIY and CEOBrandDIY are all ready to roll. But somehow, something's been standing in my way.

I suspect it's the dreaded fear of being boring. We've all suffered through enough boring classes to know we don't want to subject our students to that sort of torture.

Turns out, boring is a very real problem. Even Ivy League schools report that their online courses have an 80% dropout rate. It seems we simply haven't figured out how to make online learning engaging.

So, when I was introduced to Isaac Tolpin - expert in online education psychology and co-founder of ConveyYour.com - I jumped at the chance to interview him.

If you listen to the podcast, I think you'll hear I was like a kid in a candy store. Isaac had all the answers I was looking for. He really fired me up.

So much so, in fact, that I did something on the spur of the moment that I've never done before: I offered to do an ongoing series of podcasts with Isaac where we share updates on my course creation, and he coaches me on how to make my teaching better.

So that's in the works. Stay tuned.

In the meantime, however, check out this podcast. I hope you find Isaac as inspiring and enlightening as I did.

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

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Damion Lupo, and the Antidote to the Accumulation Nation

December 12, 2017

Didn't See It Coming usually explores brands that learn from the past, look to the future, and profit because of it today. But every once in a while, you meet someone who has such a terrific story, you have to bend the rules a bit. 

Not that Damion Lupo doesn't have an awesome personal brand. It's just that, well, in his case, defining him as a brand seems to miss the point.

Damion has learned from an often tumultuous life how to let definitions like 'brand' fall away as he seeks to help people overcome their addiction to accumulation. Ironically, by doing so, he often empowers them to succeed beyond their expectations. 

Check out our conversation on aikido, Bali, skateboarding, doing what you want, real estate, retiring with millions, and how to get past yourself...enjoy!

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

Want to try building your own powerful brand to create an unfair business advantage? Try out Marc’s Brand DIY Course – available now.

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How to truly stand out as a solopreneur

December 3, 2017

I recently had the opportunity to speak to a group of solopreneurs and small businesspeople on the importance of standing out from the competition. More important, I took them through a simple process for discovering their Unique Selling Proposition, and making that the foundation of their brand. 

I had my recorder with me, which means I can share the learnings with you. Enjoy!

And please, if you enjoy this show, please sign up for my podcast on iTunes, so you never miss an episode. 

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Has Christmas always been hypermarketed?

November 27, 2017

Not long ago, my wife pointed out that the Christmas shopping season was now not only infringing on Thanksgiving - but even Halloween! What next? Would we be doing our Christmas shopping in July? 

Is this hypermarketing of Christmas a new phenomenon, or a tradition? I went on the air with CFAX's Mark Brennae to chat about some Christmas marketing that has been with us a surprisingly long time. Enjoy!

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How to create simple social

November 11, 2017

I recently had the opportunity to deliver a keynote at Social Media Camp. Instead of just talking about social, though, I decided to take it a step further - I partnered with a local company and helped them create a social media campaign, which I then described in the talk. 

Make sure to check out the company I partnered with - The Beam Restaurant. You'll be able to see our work firsthand! 

And if you're curious about the TEDx talk I reference in the speech - Mark Shapiro's Birthday Experiment - you'll find it here

Enjoy!

 

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Crafting a Killer Presentation: The Documentary…

November 1, 2017

A short while ago, I had the opportunity to coach a group of CEO's who wanted to craft TED-calibre speeches. Even better, we got to host our two day workshop at a wonderful fishing resort on the rugged coast of BC. Listen in as I describe the full experience, from nervous preparation to proud presentations!

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