Episodes
Monday Nov 30, 2015
Is the Black Friday Brand Dead?
Monday Nov 30, 2015
Monday Nov 30, 2015
I had a great opportunity to speak on Ian Jessop's talk radio show about the demise of Black Friday as a brand. A few years back, I truly believed the spirit of sustainability and conscious consumption would begin to erode the brand - but in the end, it appears Black Friday will be made irrelevant as a result of something else. Check out the conversation.
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