Didn’t See It Coming with Marc Stoiber

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Fashion, COVID, and unleashing entrepreneurial creativity

June 12th, 2020

Sarah Darcey aspired to build a fashion styling brand. But with a great job, her aspiration never left the back burner. 

COVID-19 changed all that. 

For months, Sarah was confined to her apartment. The more time she spent staring at the wall and reflecting, the more she knew she had to make her dream happen. 

Discouraged by advice from fashion insiders, she decided to fast-track her road to fame with a crazy challenge: to style 50 items in her apartment in 50 days, and document her adventure on video. 

Today, as she nears the 50 item finish line, her creativity and spark have inspired viewers to cheer her on, offer styling gigs, and more. 

I got a chance to chat with Sarah about her inspiration, the limitations of the fashion industry, the roots of her idea, and the cool movement she wants to start. I hope you enjoy the conversation!

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Want to check out Sarah's work? Here's her website, and her Youtube channel with her 50 days / 50 items videos

Want to meet Sarah and other entrepreneurs building their own brand? Join my BrandDIY Facebook Group.

Ready to DIY your own brand? Download my book BrandDIY and get started!

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