Didn’t See It Coming with Marc Stoiber

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Can you eliminate gender stereotyping from advertising?

June 19th, 2019

On Friday June 21st, the UK enacts a regulation barring gender stereotyping from advertising. It's a noble initiative but, I believe, a futile one.

Advertising, to paraphrase Malcolm McLaren, is all about sex. Sex sells. And with sex come stereotypes of gender that are hard, if not difficult to shake without dire implications for the bottom line. 

Yes, I believe things will improve. They've already dramatically improved. But legislation will not eliminate stereotypes. 

In this interview with CFAX's Mark Brennae, we explore the journey of gender stereotypes in advertising - from the abysmal 60's to today - and try to find the path forward into the future. It's an entertaining conversation. Enjoy!

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