Cancelling Roseanne: Are companies adopting the brand of human decency?

Today, Roseanne Barr had her show cancelled by ABC because of her Twitter tirade (smearing, among others, Valerie Jarrett, Chelsea Clinton, the Muslim Brotherhood and George Soros). 

Is ABC simply running away from the disaster? Or is human decency, and its implications for a decent company culture, dictating a new responsibility for corporations that want to succeed? 

In this interview with CFAX's Mark Brennae, I dissect what could be a very good shift in the brand of the 'good company'. 

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