Didn’t See It Coming with Marc Stoiber

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Cancelling Roseanne: Are companies adopting the brand of human decency?

May 30th, 2018

Today, Roseanne Barr had her show cancelled by ABC because of her Twitter tirade (smearing, among others, Valerie Jarrett, Chelsea Clinton, the Muslim Brotherhood and George Soros). 

Is ABC simply running away from the disaster? Or is human decency, and its implications for a decent company culture, dictating a new responsibility for corporations that want to succeed? 

In this interview with CFAX's Mark Brennae, I dissect what could be a very good shift in the brand of the 'good company'. 

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And don't forget to download my new, free e-book Stop Busting Your Brand!