Didn’t See It Coming with Marc Stoiber

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Everything you wanted to know about positioning, but were afraid to ask.

October 1st, 2018

There are some brand issues that never lose relevance, never go out of fashion, never get 'fixed'. Positioning is at the top of the heap. No matter how shiny your technology, or how brilliant your analytics, lack of proper positioning can still sewer your brand. 

In the spirit of public service (and good natured fun) I went on the air with Mark Brennae at CFAX to talk about positioning, and how everyone - butcher, baker, candlestick maker - can build a better business with it. 

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And don't forget to download my new, free e-book Stop Busting Your Brand!

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