Didn’t See It Coming with Marc Stoiber

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Getting your brand story right… finally!

July 22nd, 2020

Brand storytelling is both powerful and perplexing. We all acknowledge that a good story 'sticks' better than any list of brand features or benefits... but we also know that crafting a memorable story is damn hard. What's worse, there are no easy step-by-step processes or manuals that enable you to generat a decent brand story. 


Well, actually, I found one. 


Park Howell is a brand strategist who specializes in dissecting, analyzing, and generating great brand stories. His podcast, The Business of Story, is one of the top business podcasts in North America. And he's just written a killer book called Brand Bewitchery, which tweaks the classic  Hero's Journey to fit the business paradigm. It works! 


In this podcast, Park and I dig into Brand Bewitchery, and why it works for business. We also cover a wide swath of topics - hey, we've known each other for years, and this was a wonderful time to catch up on tall tales and adventures. 


Liked this podcast? Here are a few more you'll enjoy

Building your own brand? Start with my book BrandDIY, and my BrandDIY facebook group.

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