Didn’t See It Coming with Marc Stoiber

Didn’t See It Coming with Marc Stoiber header image 1

How to build (and kill) brand image

October 17th, 2016

With the recent release of the Gustavson Brand Trust Index, I was invited on CFAX talk radio to chat about how to build brand image - and how to destroy it. Join host Mark Brennae and myself as we discuss the Gustavson Index, Edelman's Global Trust Barometer, and the rapidly morphing world of brands.