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Tuesday Feb 23, 2016
Tuesday Feb 23, 2016
Donald Trump is the most watched politician of the 2016 election campaign. But according to research from ad network Young & Rubicam, his fiery campaigning techniques are severely damaging his brand as a luxury icon.
In this radio broadcast with Ian Jessop, I explore that research, then dig into the parallels between the Trump's campaigning and that of two other highly controversial figures - Adolf Hitler and Silvio Berlusconi.
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