Didn’t See It Coming with Marc Stoiber

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Is Donald Trump the Politician killing Donald Trump the Brand?

February 23rd, 2016

Donald Trump is the most watched politician of the 2016 election campaign. But according to research from ad network Young & Rubicam, his fiery campaigning techniques are severely damaging his brand as a luxury icon.

In this radio broadcast with Ian Jessop, I explore that research, then dig into the parallels between the Trump's campaigning and that of two other highly controversial figures - Adolf Hitler and Silvio Berlusconi.