Didn’t See It Coming with Marc Stoiber

Didn’t See It Coming with Marc Stoiber header image 1

Is the Black Friday Brand Dead?

November 30th, 2015

I had a great opportunity to speak on Ian Jessop's talk radio show about the demise of Black Friday as a brand.

A few years back, I truly believed the spirit of sustainability and conscious consumption would begin to erode the brand - but in the end, it appears Black Friday will be made irrelevant as a result of something else.

Check out the conversation.