Didn’t See It Coming with Marc Stoiber

Didn’t See It Coming with Marc Stoiber header image 1

Ivanka, Facebook, and Brand Betrayal

November 27th, 2018

Today was a busy day in the news. ExxonMobil was in hot water again - this time for creative accounting that conned investors; migrants were turned away from the US border with tear gas; Facebook was called to the carpet in the UK as part of the ongoing data selling fiasco; a judge ruled that the lawsuit against the Trump Foundation could proceed; and the Ivanka Trump email scandal ratcheted up a notch, with two Republican Senators demanding an investigation. 

Soooooooo, what did all this have to do with brands? Each story, for different reasons, reflected a phenomenon called brand betrayal - a condition far more gut felt than your average disappointment when a burger doesn't taste great, or your soda has lost its fizz. 

I went on the air with CFAX's Mark Brennae to talk about the brand betrayal, and how to avoid it. 

If you like this interview, make sure to get my insights straight to your inbox by subscribing.