Didn’t See It Coming with Marc Stoiber

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Online education: killer brand building tool.

December 18th, 2017

I have a confession to make. For the better part of a year, I've been struggling to translate my brand knowledge into meaningful online education.

I know, I know, I've helped other people create great online learning brands  (my latest project - Family Sparks). I have my courses structured and scripted - BrandDIY, SpeechDIY, PitchDIY and CEOBrandDIY are all ready to roll. But somehow, something's been standing in my way.

I suspect it's the dreaded fear of being boring. We've all suffered through enough boring classes to know we don't want to subject our students to that sort of torture.

Turns out, boring is a very real problem. Even Ivy League schools report that their online courses have an 80% dropout rate. It seems we simply haven't figured out how to make online learning engaging.

So, when I was introduced to Isaac Tolpin - expert in online education psychology and co-founder of ConveyYour.com - I jumped at the chance to interview him.

If you listen to the podcast, I think you'll hear I was like a kid in a candy store. Isaac had all the answers I was looking for. He really fired me up.

So much so, in fact, that I did something on the spur of the moment that I've never done before: I offered to do an ongoing series of podcasts with Isaac where we share updates on my course creation, and he coaches me on how to make my teaching better.

So that's in the works. Stay tuned.

In the meantime, however, check out this podcast. I hope you find Isaac as inspiring and enlightening as I did.

As a brand strategy expert, successful entrepreneur, and award-winning author, Marc Stoiber uses simplicity and creativity to help people discover what’s awesome about their business… and then helps them tell the world. For more on creating your company’s value proposition, connect with Marc on FacebookTwitter, and LinkedIn, and sign up to his monthly newsletter.  

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