Didn’t See It Coming with Marc Stoiber

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Peetz: Building a Permanent Brand in a Throwaway World

January 18th, 2016

Art Aylesworth has helped rejuvenate the Peetz Fishing and Outdoors brand. The brand, famous for its incredible wood and brass fishing reels, is testament that a small, local company can stand up and compete against giant multinationals - all while offering products that aren't meant to be replaced at regular intervals. How do they do it? Join me in conversation with Art.