Didn’t See It Coming with Marc Stoiber

Didn’t See It Coming with Marc Stoiber header image 1

The Calgary Stampede brand: evolve or die?

July 17th, 2019

The Calgary Stampede - the greatest outdoor show on earth - just wrapped up. This year, the show was marred by the tragic deaths of 6 horses in the chuckwagon races, sparking outrage among fans and activists alike. 

Is it time for the Calgary Stampede to evolve its brand? Or can it weather the storm? I went on the air with CFAX's Mark Brennae to talk about the Stampede's brand, and what elements of a brand need to evolve in order to keep it vibrant, current and prosperous. Enjoy! 

If you enjoy this show, please share it with the social buttons on this page - and please subscribe to my podcast on iTunes. 

Play this podcast on Podbean App