June 1, 2016
Selling happiness (and unhappiness) through consumption is a concept as old as planned obsolesence itself. But consumers are tiring of the merry go round, and brands that want to survive and thrive into the future need to redefine how they make consumers happy.
This is a topic that fascinates me, and is the subject of exploration in my book. In this episode, I bring aboard renowned psychologist, author and all-around good guy John Marshall Roberts to discuss our natural happy state, and how brands can augment it.
May 20, 2016
Culture is a word everyone in the corporate world uses, but few understand. One thing is certain - companies with a strong culture outperform their rivals in everything from productivity to employee retention.
So how does a company 'get culture'? David Reeve, author of Unleash Culture, has made corporate culture his career. He joins me to discuss how to create a vibrant culture, what the benefits are, and what impact culture can have in brand building.
May 2, 2016
Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness.
To dig deeper into the motivations and psychology of millenials, I chatted with behavioral psychologist John Marshall Roberts. Together, we unearthed insights that could be pure gold for brands trying to tap the millenial market.
April 22, 2016
We live in a world of increasing stress. How can brands help us reduce that debilitating feeling? Certified mental fitness and performance coach Sara Wegwitz provides insights into good stress, bad stress, and the role brands could play in helping us cope.
April 5, 2016
In my book Didn't See It Coming, I devoted an entire chapter to our uneasy relationship with relentlessly advancing technology.
In this podcast with behavioral psychologist John Marshall Roberts, we explore a fascinating new twist in the human / tech paradigm - digital slavery.
Why is it we're compelled to check our phone every few seconds? How do we completely lose track of time as we mindlessly surf? What makes us neglect our real relationships as we pursue the online variety?
Join us as we explore the digital slavery phenomenon, and gain valuable insights into how you can break out of bondage.
March 7, 2016
Donald Trump has defied predictions, defied efforts to sideline him, defied conventional wisdom of what constitutes a politician. You won't find a more interesting psychological study.
In this podcast, celebrated behavioral psychologist John Marshall Roberts and I unwrap the Trumpian psychology - and lay out strategies for anyone interested in discovering his Achilles heel.
March 4, 2016
Gary Birch is a Ph.D Electrical Engineer, a Canadian Paralympian, an expert in Brain-Computer
Interface (BCI) technology and Executive Director of the Neil Squire
Society. He also has a very, very interesting perspective on the connection between disabilities and the fresh perspective that drives innovation. If you don't get a chance to see Gary speak at TEDx BCIT March 12, 2016, make sure to check out his views here!
February 23, 2016
Donald Trump is the most watched politician of the 2016 election campaign. But according to research from ad network Young & Rubicam, his fiery campaigning techniques are severely damaging his brand as a luxury icon.
In this radio broadcast with Ian Jessop, I explore that research, then dig into the parallels between the Trump's campaigning and that of two other highly controversial figures - Adolf Hitler and Silvio Berlusconi.
January 19, 2016
JFK talked about moonshots; MLK had a dream; Jobs talked about creating insanely great stuff. So why do your speeches sound more like boring 12-point plans? Acclaimed author and behavioral psychologist John Marshall Roberts joins me to discuss how to unlock your visionary idea for a speech.
January 18, 2016
Art Aylesworth has helped rejuvenate the Peetz Fishing and Outdoors brand. The brand, famous for its incredible wood and brass fishing reels, is testament that a small, local company can stand up and compete against giant multinationals - all while offering products that aren't meant to be replaced at regular intervals. How do they do it? Join me in conversation with Art.