Didn’t See It Coming by Marc Stoiber

Digging Deep to Decode Millenials

May 2, 2016

Millenials are elusive consumers for many brands. What's worse, glimpses into their value systems are often superficial and obvious - not the sort of information brands can harness.

To dig deeper into the motivations and psychology of millenials, I chatted with behavioral psychologist John Marshall Roberts. Together, we unearthed insights that could be pure gold for brands trying to tap the millenial market.